May 19th, 2011 
admin According to experts, the year 2009 saw mobile charitable fund raising reaching $2M. A lot of non-profit foundations work with mobile giving foundations that set up campaigns using a unique keyword and common code a specified price. Either directly or with the help of sponsors, non profit promotes their cause.
Today, the prominent marketing trend is undoubtedly mobile marketing. Mobile giving has become an accepted fundraising option for non-profits. Small donations of $5 and $10 are included by large subscribers to their customer’s bill for charitable causes without charging anything additional.
The moment wireless operators credit funds to mobile giving foundation, it is passed on to the non profit organization. Mobiles are thus being used as a powerful platform to generate donations.
All transactions on the mobile phones are highly personal in nature and provide the perfect platform for sending out donation requests and roping in new donors in the most transparent manner. There is absolute transparency in the way donations are acquired through mobile information that is permission-based.
Advertising and promoting a non-profit is similar to promoting any business. It is possible to establish credibility and reliability if you go about the process in a professional manner keeping up with the current trends.
The benefits of this medium of marketing cannot be under estimated. Almost everyone in the world have their mobile phones with them all the time and keep checking for messages as compared to emails which they tend to check occasionally. Marketing through this medium is therefore highly relevant for non-profits as it is for every other sector.
The younger generation of today are drawn towards social causes and find satisfaction in the thought that they are able to contribute towards changing the world for the better. Targeting them, non-profits can benefit to a great extent in their fund raising efforts. Through mobile donations, people are given an opportunity to contribute towards a noble cause.
A mass marketing appeal has to be set in place by non-profits in order to raise a lot of micro-donations. Mobile giving is used by non-profits for sporting events, concerts, pledge drives and television campaigns.
Mobile donations are especially useful for charitable purposes as they are effective for emotional and impulsive call to action. It is possible for organizations to set up recurring monthly donations and benefit from a solid mobile donor base.
Small organizations can make announcements at the local concerts, city festivals, pancake breakfast and a high school football game for mobile donations. Wherever they promote their website address, they can add in “call to action” in the text.
It is however vital for non-profits, both small and large, to remember that mobile giving campaigns must be necessarily opt-in. This means that before you send message to someone, the person must be provided with a choice of opting in for your mobile campaign.
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